My experience
















︎︎︎Studniówka Maturalna
Co–Founder and CCO
May 2020 – currently

Online school of the future which prepares students for high shool final exams by providing them the community platform with all necessary learning materials inside.

Key responsibilities:

– Business and Product Development (Developing and implementing an online product strategy.)

– Team Management (Managing a 6 person team, implementation of tools and processes. Implemented tools: Airtable, Notion, Clickup.)

– Brand, Marketing and Communication Strategy (Defining, implementing and developing the communication and branding strategy including the website design, social media platforms.
– Designing the strategy for marketing funnels and paid Facebook and TikTok campaigns.
– Analysing data in terms of marketing and social media performance.)

– Website Design, Graphic Design and Video Editing (Designing and implementing design workflows on Figma, Canva, CapCut for social media platforms and website usage.)


– Artificial Intelligence Tools Implementation (Implementation of ChatGPT dedicated agents.)





︎︎︎nataliaparandyk.com
Researcher, Keynote Speaker and Educator
Jan 2018 – currently


included projects:

︎︎︎FAD | Future Foresight and Data Analysis
FAD is the Future Forecasting and Data Analysis Lab where 
I try to understand the past, map the present and predict the future. 

My first project was Trend Book in which I mapped the 2024 micro trends and tried to understand their influence on the global trends and social shifts. The main topic of the first issue was fashion industry which I see as a bio-indicator of social change.

Key responsibilites:

– Research and Data Analysis (Researching and integrating insights from EUIPO, WIPO, and leading forecasting platforms such as Future Laboratory or WGSN in new technologies, digital worlds and fashion areas.)

– Future Thinking and Future Foresight (Defining micro and macro trends 
in selected industries.)

– Artificial Intelligence Tools Implementation (Implementation of selected tools like NotebookML, Elicit, Perplexity and ChatGPT) 


– Product Management (Designing and implementing landing pages, integrating 
e-commerce tools, developing communication strategies, and delivering creative content, including eBooks and physical magazine production.)

– Project Management (Ideation and implementation of business, marketing and content strategies.)



︎︎︎The Identity Archives
An innovative laboratory exploring the possibilities of combining technological solutions with the apparel industry. As Lab we try to expand the relevance and usage of fashion archives by digitalising garments and creating their digital twins.

Key responsibilites:

– Product Development and Management (Executing full-cycle product development, including conceptualizing and launching a website (design and implementation), establishing brand communication and identity, and creating a business model to support market positioning.)

– B2B Sales Management – public and private sectors (Overseeing B2B sales management across public and private sectors, including managing the sales process, preparing tailored commercial offers, and leading contract negotiations.)

– Partner Acquisition (Identifying and securing strategic marketing partners to enhance brand visibility and reach.)

– Creative Project Management (Designing the process of innovative garments digitalisation, tools selection, overseeing and maintaining the visual identity and design standards of the project.)

– IT Project Management (Designing the entire implementation process, tools selection and final service deployment.)

– Team Management (Overseeing the work of 3D generalists, including task delegation, progress monitoring, and providing creative direction.)



Featured in:
︎︎︎ Newonce publications
︎︎︎ The best TikTok business accounts ranking
︎︎︎ Wyborcza - Fashion Tech Article
︎︎︎ Noizz - 7000 kcal Project

︎︎︎ Wysokie obcasy - 7000 kcal Project



Speaker at conferences:
︎︎︎ Google x SFI for Innovative Fashion
︎︎︎ Central Textile Museum in Lodz


Projects:

︎︎︎ 7000 kcal – The 7000 kcal project involved creating a spatial installation from pre-loved clothing and digitalising it. Clothing was collected through social media activity.

︎︎︎ Fashion Revolution x nataliaparandyk– Implementation of an Augmented Reality Instagram and TikTok filters as 
a part of Fashion Revolution Week.




︎︎︎ LUKSO
Project Manager
Sep 2023 – Apr 2024

LUKSO is bringing blockchain technology to its next frontier. 

LUKSO’s key principles are connecting physical and digital product dimensions further, strengthen individual experiences, and build strongly relational communities through identification, virtualisation and tokenisation.

Key responsibilites:

– Research (Researching and integrating insights from EUIPO, WIPO, and leading forecasting platforms such as WGSN.)

– Project Management (Ideation and implementation of CEO’s Digital Twin Project including creative and technical team management.)


– Communication and Branding Strategy (Working with UX/UI Designers, 3D Designers and Chief Branding Officer to determine the website communication strategy and implementation of new blockchain centric products.)

– Artificial intelligence and digital management tools implementation (Implementation of selected tools like Midjourney, Aitable, Notion.)





︎︎︎ELLE
Social Media and E-commerce Editor
Feb 2022 – Sep 2022

Key responsibilities:
Communication Strategy
Social Media Strategy and Management
Creating trend-driven fashion articles
Research and trend–forecasting
Graphic design




︎︎︎Your KAYA
Your KAYA is a sustainable brand of eco and body–friendly intimate hygiene products (and more!) you can subscribe to.

Creative
September 2020 – April 2020

Intern
July 2020 – September 2020


Key responsibilities:

Creative Project Management 

Graphic design
Website design
Creation of concepts for creative projects
Photoshoots Production

Creative support to all departments




Education
Academy of Fine Arts in Warsaw
2022 - present
Master’s Degree in Media Arts

study area: VR, AR, MR, Ai technologies, digital communication, impact of new technologies on society, technological philosophy, social media communication



Academy of Fine Arts in Warsaw
2019-2022
Bachelor’s Degree in Media Arts

study area: VR, AR, MR, Ai technologies, digital communication, impact of new technologies on society, technological philosophy, social media communication